Grosso Argentina

Buenos Aires, Argentina

Corporate Events Live Events & Concerts Theater & Performance Art Architecture & Installation Art
Sergio Grosso is a creative developer and co-founder of Grosso Argentina, a company that designs and operates immersive lighting environments for large-scale events. With over 30 years of experience in the entertainment industry, he specializes in pixel-mapped LED systems, kinetic motors, and rotating RGB 360° tubes, integrating hardware and software for synchronized light performances. Sergio leads the creative and technical direction using tools like Madrix, MadMapper, and real-time control systems, developing custom lighting concepts for projects such as Lollapalooza Argentina, River Plate Foundation Gala, and high-end social events. His approach blends engineering precision with artistic impact, seeking to create experiences that surprise and emotionally connect audiences through light and motion.
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Grosso Argentina

Language

Spanish

Full Bio

About Us
Grosso Argentina is an Argentine creative-technology company specialized in immersive event design through LED lighting, kinetic motion, and pixel-to-pixel 3D mapping.
Founded by Sergio Grosso and Carolina Cobas, the company merges art, technology, and emotion to create unforgettable moments.

Sergio Grosso, DJ and creative developer since the age of 17, began his career performing in clubs and social events in Brazil. Later, he founded Laser y Eventos, pioneering laser projection shows across Argentina using Pangolin Beyond, performing at Lollapalooza, UMF, and many national festivals.
Over time, the work evolved toward LED technology, kinetic systems, and 3D pixel control with Madrix, now expanding into MadMapper for immersive and real-time experiences.

Carolina Cobas, co-founder, directed sales and commercial operations, with over 15 years of experience as an event organizer at Cairel Recepciones, a benchmark venue in Buenos Aires that set industry trends for more than a decade.
Grosso Argentina is also an active board member of CAPTE (Argentine Chamber of Audiovisual and Technological Professionals), promoting innovation and training across the national audiovisual industry.
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